Watch This

Since we’re all a relatively young bunch, we can appreciate that you, like us, might agree that this is generally the time of your life when you feel like you’re in a constant foot race. We’re always moving, both figuratively and literally; in a rat race for the best career, flying from one event to the next, trying to find an outlet for extra-curricular creativity and passion, juggling responsibilities and creating our path. All while trying to keep hundreds of balls in the air and not stumble in the fast-paced lane we spend most of our time cruising through. So, in this day and age, it seems only appropriate that watches – whether over-sized, tiny, funky or traditional – have made their biggest fashion comeback yet.

About three years ago I purchased a gold boyfriend watch, and had people looking at me like I was Tony Sopranette trying to make a pushy fashion statement. The truth? I just loved the look, have always had a soft spot for gold jewelry, and despite ridicule for my decision to wear an over-sized timepiece – it was only viewed as odd for so long. Nowadays, watches make an undeniable appearance on every girl and guy’s wrist – as the perfect piece of shine added to any outfit, the conversation-starter of an ensemble, and the most practical way to keep track of our time in these various daily races. So, making these accessories practical, affordable and trendy can only be described as ideal. And, as the girls of nutshell were lucky to discover first-hand, that’s exactly what MADDOX watches have done.

This Ottawa/Windsor-based watch manufacturer was the brainchild of Jon Billing, Andrew Pare and Rob Crescenzi – a pack of guys who have similar schedules to us twenty-something nuts; we work hard, play hard, and if we can, try to sport a few trends in the process. Geared towards the “on-the-go” young adult who doesn’t want to lock up their timepiece at home when strolling the beach, or fret about an after-work pint spilling on it or their bank account draining into it – they created fun, flexible and cost-friendly pieces that can be worn anywhere and by anyone. Hot, flashy colours combined with monochromatic classic pieces make up Maddox’s catalogue; all interchangeable bands and faces, all lightweight waterproof or water resistant silicone – and all for $30 or less.

With a store opening in Windsor (the makers’ hometown) within the year, these entrepreneurs also believe in the power of collaboration and aid. While they have a Maddox “team” that promotes other budding artistic and athletic players on the scene, they also believe their fast-selling accessories should contribute to something seemingly beyond their reach. This month, the boys of Maddox have committed to donating partial proceeds of their pink-on-pink watch, the “Pina Pink Piece”, to Breast Cancer Awareness. Another cause dear to these savvy gents is the non-profit organization Saving the Horn – a Canadian branch of Invisible Children of which they have a longstanding affiliation with. Saving the Horn is a group dedicated to helping those who have been affected by the crimes against humanity occurring in and around the Horn of Africa. For every watch sold, Maddox donates a portion to the organization in an attempt to uplift the oppressed people of these countries. They wear the cause on their wrists and their hearts – and for a group of men juggling business and engagement opportunities as well as their own individual lives, that’s pretty admirable if you ask me.

I began a bit of work with Maddox about six months ago on some of their online marketing, and I have to say – the dedication and passion for their brand is invigorating. The makers of Maddox believe in what they sell; they live it, breathe it and wear it each day. And the bottom line is that I can only describe a good time piece as one thing and one thing only – a wonderful reason to never be late for the time of your life.

Check out some photos from a night out with the Ottawa chapter of nutshell girls last weekend. We proudly wore our stylish, funky MADDOX timepieces around Ottawa – and, in a nutshell, never had to worry about missing a thing.

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For more information on Maddox timepieces, contact the team or see http://www.ridemaddox.com/!

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This entry was posted in Fashion, Lifestyle and tagged , , , , , , , , , , by Jess Huddleston. Bookmark the permalink.

About Jess Huddleston

Jess (@JessHuddles) is the music mama and song savvy nut of in a nutshell. Since she was young, Jess has noticed new acts, harassed people to find out what tune is playing and asked everyone to repeat themselves because she's plugged in. After completing a journalism degree at Carleton University, Jess stepped into the world of communications, music publicity and magazine writing, while still making time each day to share sounds. Although this funny gal also has a strong passion for fashion and all things pop culture, you're most likely to hear her rave that a particular song or album will "change your life." * Bad Habit: Smart Food. * Favourite Food: Avocado everything. * Favourite Restaurant: La Carnita. * Wine of Choice: Merlot. * Favourite Band/Artist(s): The Boss, Ryan Adams, The Walkmen, Band of Horses. * Favourite Song: All Springsteen songs, "Sweet Thing" by Van Morrison, “Bennie and the Jets" by Elton John, "I Go To The Barn" by Band of Horses and "Try a Little Tenderness" by Otis Redding. * Fashion Icon: Emily Weiss. * Favourite Movie: Only You, Forrest Gump, The Departed. * TV series: Breaking Bad or Friends. * Sport: Basketball and Soccer. * Team: Duke... but, realistically, Florida. * Blackberry or Iphone: iPhone. * Favourite Books: The Great Gatsby, A Heartbreaking Work of Staggering Genius and all Kerouac.

3 thoughts on “Watch This

  1. If Maddox knows what a timeless advertising campaign is they shouldn’t waste time before snapping up these shots and making them into their official advertising spot (without forgetting to reward the ‘stars’ who wrote and shot it and making them into even bigger stars on the way of course!) This is the most original and inspiring advert I’ve seen for a long ‘time’…..makes me want one of those watches! Time flies girls, but you all seem to be making the most of it!

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